Blogging is the foundation of your content marketing business plan. Therefore, it is imperative that you understand how to captivate the attention of your audience and keep them coming back for more. Here are 14 tips that will help get you on your road to success:
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Google to Rank Facts not Links?
With Google recently doing away with page rankings, it was only a matter of time before they announced a new way to score a websites page. Google’s current search engine tracks the number of incoming links to a website as a proxy that determines where the site will appear in search results. The downside of this is that websites that are linked to often will rise in the rankings, regardless of their quality or the amount of bad information represented on them as truth. This has helped several garbage sites achieve front page results, in place of sites more deserving of holding that coveted spot.
How Do I Find My Topic?
When writing content for your blog, it can become overwhelming at times regarding the subject of topic. For example, if you are an eCommerce site selling Blue Widgets and need to produce 8 on-site articles monthly (to drive traffic to your site and engage prospective customers to make a purchase), how do you curate content to talk about the blue widgets without becoming repetitive and boring? Let’s take a look at 3 ways to help you find the right topic:
Finding the Right Marketing Company (SEO/PPC) & The New WordPress Update
This episode discusses the 4.1.1, new WordPress update including what it is and what to expect from it. In addition, we discussed finding the right marketing company for proper SEO (Search Engine Optimization) and PPC (Pay-Per Click). Links Discussed: WordPress 4.1.1 …
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