SEO 101 Recipe

As I approach my 19th year in the ‘SEO Industry’ – I’ve taken some time to step back and take a really hard look at what I’ve seen work over the years and what I know absolutely doesn’t work. Alex …

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Reviewing a Google AdWords Campaign Plan

 

Recently, Intellitonic was contacted by a company who was contracting another agency to create and maintain their Google AdWords account. The campaign had been running for a little less than two years and in that time, their click-through-rate (CTR) increased and their average ad position moved closer and closer to the first position – both great signs. However, web traffic from AdWords started to decrease and they heard from the agency less and less. They thought it might be time for some new help.

 

We used the below questions to help determine whether or not it was, indeed, time for a new agency:

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