PPC Local Audit Image

Reviewing a Google AdWords Campaign Plan


Recently, Intellitonic was contacted by a company who was contracting another agency to create and maintain their Google AdWords account. The campaign had been running for a little less than two years and in that time, their click-through-rate (CTR) increased and their average ad position moved closer and closer to the first position Рboth great signs. However, web traffic from AdWords started to decrease and they heard from the agency less and less. They thought it might be time for some new help.


We used the below questions to help determine whether or not it was, indeed, time for a new agency:

Read MoreReviewing a Google AdWords Campaign Plan

SEO in 2016

It’s about that time of year again (spring is here)¬†and I’ve already seen a dozen or so SEO 2016 best practices posts! I realize I haven’t been practicing what I preach with the regular content updates here at Matrix. So I figured I’d dive into a few very cool things we’ve been doing, and a few not so well thought out products that are a waste of time/money.

Read MoreSEO in 2016