SEO in 2016

It’s about that time of year again (spring is here) and I’ve already seen a dozen or so SEO 2016 best practices posts! I realize I haven’t been practicing what I preach with the regular content updates here at Matrix. So I figured I’d dive into a few very cool things we’ve been doing, and a few not so well thought out products that are a waste of time/money.

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Blogging: 5 Ways You’re Doing it Wrong!!!

Are you blogging and not receiving traffic, social shares and conversions? Be aware of the five mistakes bloggers and businesses make below:

#1 Your Writing is Impersonal

Your blog is not meant to be a college research paper, dissertation or some long and arduous manual, bogged down with industrial jargon. Be yourself! Let your personality shine through by writing as you would speak. This establishes that you are a person and not a programmed robot or mindless drone, regurgitating statistics and facts that can be found on Wikipedia. Be creative and use emotions including: humor, compassion and empathy in your writing, when applicable. These techniques will make your blog posts more personable; engaging further reading and repeat visitors.

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Blog Big or Go Home

Blogging is the foundation of your content marketing business plan. Therefore, it is imperative that you understand how to captivate the attention of your audience and keep them coming back for more. Here are 14 tips that will help get you on your road to success:

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The Power of Images

We have spent a lot of time focusing on why it is imperative for you to produce quality content for your website’s visitors. While this is an absolute truth in obtaining web traffic, links and conversions, there is more to content than words.

Today we are going to explore the importance of  visual content, as the two go hand in hand. Pairing relevant images with your content, increases your site’s visitors, links, repeat traffic and more.

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