When writing content for your blog, it can become overwhelming at times regarding the subject of topic. For example, if you are an eCommerce site selling Blue Widgets and need to produce 8 on-site articles monthly (to drive traffic to your site and engage prospective customers to make a purchase), how do you curate content to talk about the blue widgets without becoming repetitive and boring? Let’s take a look at 3 ways to help you find the right topic: