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Reviewing a Google AdWords Campaign Plan


Recently, Intellitonic was contacted by a company who was contracting another agency to create and maintain their Google AdWords account. The campaign had been running for a little less than two years and in that time, their click-through-rate (CTR) increased and their average ad position moved closer and closer to the first position – both great signs. However, web traffic from AdWords started to decrease and they heard from the agency less and less. They thought it might be time for some new help.


We used the below questions to help determine whether or not it was, indeed, time for a new agency:

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