Are you blogging and not receiving traffic, social shares and conversions? Be aware of the five mistakes bloggers and businesses make below:
#1 Your Writing is Impersonal
Your blog is not meant to be a college research paper, dissertation or some long and arduous manual, bogged down with industrial jargon. Be yourself! Let your personality shine through by writing as you would speak. This establishes that you are a person and not a programmed robot or mindless drone, regurgitating statistics and facts that can be found on Wikipedia. Be creative and use emotions including: humor, compassion and empathy in your writing, when applicable. These techniques will make your blog posts more personable; engaging further reading and repeat visitors.