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The 5 C’s of Content Marketing

Content marketing is a critical part of your business plan. By producing good, quality content to your website, you create traffic, backlinks and conversions. Below are the five C’s to content marketing:

1. Carefully

What does carefully mean with regards to content marketing? It’s simple. Don’t plagiarize other people’s content. Of course, there are a hundred different writing approaches you can use to tackle the same topic. Checking out your competitor’s blogs and writing within the same realm of a topic they have written about, is a valid tool in producing quality, competitive content. However, in the interest of: being unique, being creative and being professionally courteous, it is imperative that you don’t adhere to a copy paste job.

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Blogging: 5 Ways You’re Doing it Wrong!!!

Are you blogging and not receiving traffic, social shares and conversions? Be aware of the five mistakes bloggers and businesses make below:

#1 Your Writing is Impersonal

Your blog is not meant to be a college research paper, dissertation or some long and arduous manual, bogged down with industrial jargon. Be yourself! Let your personality shine through by writing as you would speak. This establishes that you are a person and not a programmed robot or mindless drone, regurgitating statistics and facts that can be found on Wikipedia. Be creative and use emotions including: humor, compassion and empathy in your writing, when applicable. These techniques will make your blog posts more personable; engaging further reading and repeat visitors.

11 Answers to Why WordPress?

WordPress is currently the leading software available for bloggers. It is free, well-designed and easy to navigate through. Due to it’s rapidly growing popularity, tens of thousands of web developers have produced themes and plugins that work with WordPress, many of which are completely free to the user. If your business or eCommerce site runs on another platform, you should still opt to utilize WordPress as your blogging software and here’s why:

Should My Company Be On Pinterest?

With all of the social media venues available today, it can become difficult deciding where to spend your time investment. While Pinterest has made it’s mark on social media and I don’t foresee it going anywhere anytime soon, a closer look at the statistics, growths and conversions, will stress bigger importance of time investment on Facebook and Twitter, for your primary social media outlets.