SEO 101 Recipe

SEO 101 Recipe

As I approach my 19th year in the ‘SEO Industry’ – I’ve taken some time to step back and take a really hard look at what I’ve seen work over the years and what I know absolutely doesn’t work. Alex Barger and I have been talking for...
Why Is HTTPS Such A Big Deal For Google?

Why Is HTTPS Such A Big Deal For Google?

The term HTTP stands for “Hyper Text Transfer Protocol.” The “S” stands for “secure,” and the term secure stands for SS which is an acronym for “Secure Sockets Layer.” It’s an extra layer of protection for website visitors that leave sensitive data behind such as...
SEO in 2016

SEO in 2016

It’s about that time of year again (spring is here) and I’ve already seen a dozen or so SEO 2016 best practices posts! I realize I haven’t been practicing what I preach with the regular content updates here at Matrix. So I figured I’d dive into...
Old SEO Versus New SEO (Infographic)!!!

Old SEO Versus New SEO (Infographic)!!!

As with everything in life, over the years SEO has evolved and changed. With Panda, Penguin and countless other Google updates, what may have been relevant yesterday has become obsolete today. Neil Patel, one of the top influencers on the world wide web, created...