Have you ever wondered how content receives viral shares? Have you witnessed mediocre articles go viral, while your content remains un-shared? Below is the secret formula for the perfect viral share!

The Basic Elements:

You want to create compelling content! Before you begin, however, you need to know:

    1. What do you want to say?
    2. How do you want to say it?

Consider also the cognitive impact. A study found that an article from the NY Times was most likely to be emailed if the impact was practical, interesting and/or surprising.

Positive Emotions:

According to a study  of over 100 million articles by Buzzsumo, content that evokes awe, amusement and laughter, receive the most social shares.

Research:

Both studies consistently found that in-depth, long form content performs better than short content. Meaning, 3,000-10,000 word articles receive the most social shares while 0-1,000 word articles receive the least.

What should you do? 

  • 2000 words per post
  • Maximize readability of long articles

The more readable, the better. According to Buzzsumo, the most shares go to…

  • Infographics
  • “Top” Lists
  • “Why” Posts
  • “What” Posts
  • How-to’s
  • Videos

10 is the perfect number in the content equation!

Balancing the Equation:

  • Optimize visuals for social sharing.
  • Optimize a catchy headline
  • Include a byline

Publishing Your Work:

  • Consult the experts
  • Share at the right time
  • Revisit old content

social-media-infographic

Source: (Gryffin.)