A backlink occurs when a website other than your own links to your website. Backlinks are essential for SEO ranking because they create authority for your website, and they show that others consider your content important enough to reference it.

Building backlinks takes some time, but it is worth the investment. There are many ways to get backlinks, but natural links from trustworthy sites are the best way to improve your rankings.

Create linkable content

This may sound like a no-brainer, but all of your content should be high quality and informative if you want to attract backlinks. High-value content helps build your reputation. If others see you as an authority, they will be more inclined to link to your website. One way to do this is to find the most popular post in your niche and write a post better than it.

Guest blog

Guest blogging is one of the most effective ways to reach new readers. Provide high-quality, informative posts for the most effective backlinks. Backlinks can be used in the body of the post or in your author bio. Guest posting might not only get you backlinks, but it also gives you a chance to work with others while increasing your online reputation.

Use Google to search for websites that are looking for guest posters by searching for “[your topic] + guest-posts,” + “[your topic] submit an article”, or  “[your topic] + become an author” and approach them with your idea.

Interview an industry expert

When you interview an expert, you’re adding some authority to your post. In addition, there’s always the possibility that the expert may share the interview on their social media and/or link to it from their website.

Answer questions

Answering questions on sites like Quora, Yahoo Answers, and highly-relevant forums is an easy way to link to your content.

Link to your own content

Linking back to posts on your website is important because these links help users navigate your website. Make sure you’re linking to helpful information and not just linking for the sake of it.

Use business directories

Business directories and indexes often let you include links back to your website when you create a profile on them. Users might not always check them, but they can increase your SEO ranking. Use trustworthy directories in your industry and avoid spammy indexes.

Create an infographic

Take the time to create a visually appealing, in-depth infographic. Not only will users often share them, but authoritative sites could also link to them.

Share

Shares and mentions on social media drive traffic to your website. In addition, mentions help improve SEO. If people connect with your content, they are more likely to share it.

Ask

Building relationships with people can open doors. Engaging with people online, commenting on blogs, and connecting with others is helpful for many reasons, but it’s easier to ask for backlinks when you’ve done so.

Creating backlinks is a tedious process. That being said, if you invest your time wisely and stick with it, you will see an increase in web traffic.